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PostHeaderIcon LEADER SPEAKS ONLY ONE LANGUAGE: ” RESULT”


When yesterday’s manager peeps into today’s business world, he is more likely to see a world that will astonish him.

In his times, in all likelihood, no one understood the distinction between ‘efficiency’ and ‘effectiveness’. Both the words for him meant the same thing i.e doing your work to the best of your abilities and skills notwithstanding
the results produced by the efforts.

In today’s times, the distinction is clear. ’Efficiency’ is merely a process to obtain results which may or may not have much to do with results. How so ever good and efficient one may be in performing the processes, he is to be termed as
ineffective if his efforts do not produce the desired/pre -decided results. In other words, efficiency is a mere tool to achieve the results and it is only effectiveness that will define the productivity of the person and the organization
which he works for.

This is the reason why today’s CEO speaks and understands the language of results rather than the efforts made in efficient processes.

Cause and
effect scenario

CAUSE

Let us dwell into why this metamorphosis has taken place in the approach of the private corporates and even public sector organizations to an extent.

The consequence was that markets of all the sectors of the economy opened up and element of competition started to force the companies to introduce new products
to withstand the competition.

The emphasis now was not on mere ‘existence’ but ‘continually profitable existence’.

EFFECT

Under these circumstances, for sheer survival, the corporates have to up their antenna and the entire focus has to be shifted to customer satisfaction rather than on human/technological processes alone.

In the current scenario, the manufacturer or
service provider has to structure and orient all business processes with the single aim of customer satisfaction. The vision and business strategies of all corporates are therefore, to be geared to fulfill this aim.

This also has necessitated a drastic change in the mind-set of the CEOs of today’s corporate as well as that of the employees. The emphasis now is on ‘Targets’
and ‘Timely’ completion of the given task and processes, without compromising on quality.

In the light of this, ’Meritrocracy’ is now the critical element of the today’s management matrix. The corporates who somehow are not able to gear themselves to
this are not likely to survive and thrive in this competition driven market.

Conclusion

If we want to see companies as a developed  competing globally with the best, our CEOs will have to keep themselves fully updated with the latest management trends, develop new and upgrade their existing skills to deliver.

Their current ‘Best’ may just not be enough!!

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