POWER OF PERSUASION

Abraham Lincoln said:

“You may fool all the people some of the time, you may even fool some of the people all the time, but you cannot fool all the people all the time.”

The secret is that you always have your own ways. When you get convinced and your soul agrees, you must convince others. People may get convinced logically or through reasons. Once they are convinced intelligently, they will focus by 100 percent.

If you wish to persuade a man; first reach to his interest, not to his reasons. People usually are convinced by reasons, not by inner voice. Real persuading is convincing people by their inner values. The real persuader always listen his people, he collects words and understands people’s values.
Before you try to convince anyone else, be sure you are convinced, and if you cannot convince yourself, drop the subject.

We must convince man by his heart. His silence is not ‘YES’. Politicians suppress the voice of people and declare that they have convinced them. In fact, it is not so. Even in sales conferences, Sales executive asks his team to achieve certain targets without listening them.

“If you would persuade, you must appeal to the interest rather than intellect.” Benjamin Franklin said profoundly before 200 years.

Converting a man under your influence is a real persuasion. Now you will find them with you by their total devotion with head, heart and hands. Integrity of the people around you should not be fumble, their trust and faith in you should not be moved by an inch, you can win by an art of persuading but never even at the cost of the integrity.

Persuasion is the most affective and effective tool and stronger than force. But, it is closely connected with your character. It is never only an oratory skill and convincing power by your intelligence and word power but you value their interest.

“Persuasion ability is to offer compelling values to others. The key to this definition is that value are not yours, but theirs. Their values are what they are going to respond to,” according to Anthony Robbins.

“Truthful words are not beautiful; beautiful words are not truthful. Good words are not persuasive; persuasive words are not good,” said LAO-TZU with reference to aligning yourself with values.

We must discover what their values are. We can learn by active listening and watching their habits, attitude, styles, words and personal relationship. It is really easy to know by asking following questions. What do you mean by the most motivated employee of an organization? Think about the best manager…. What does a motivated sales person do to sale the product? We can learn values of others by knowing answers of such question. We can design our next strategy and actions to satisfy the values of others.

“Churchill was a persuader. Indeed, his skill in the use of words and logic was so great that on several occasions when he and I disagreed on some important matter- even when I was convinced of my own view and when the responsibility was clearly mine- I had a very hard time with standing his arguments. More than once he forced me to re-examine my own premises. To conscience myself again that I was rightly-accepted his solutions. Yet if the decisions went against him, he accepted with grace, and did everything to his power to support it with proper action. Leadership by persuasion and the wholehearted acceptance of a contrary decision are both fundamentals of democracy,” said Eisenhower.

I would like to conclude today’s Monday wisdom with the message that persuading is your character. It is never a great oratory. We cannot make people agree through silence, force, logics and profits. We must go deep into the interest, integration, values and feelings. Convincing people by oratory skill and eventually make feel them that they are cheated, and their interest and emotions are used other ways, in such evens people never forgive leader and the leader lose his character for lifetime in the eyes of the people around him.

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