You have two choices: get in the game or get left behind
September 27, 2014
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social media presence is not everything

Yesterday, Karina Kaif , Bollywood heroin declare that she will be away from social media for long time. That could give her relief and reduce her stress level.

68% of Fortune 500 CEOs have no social presence on any of the major networks, which is the group you’ll be sticking with when you decide to stay in the shadows.

Lots of great performers are away from social media. Great talent is away from social media. Social media is not everything.

If I asked you one question, what is most important? Result or social media? You will answer RESULT. That’s all. Once you are able to create result in the respective field than social media will take note of it. YES! That is a true and great sense of leadership.

While it’s true that the best leaders in the 21st century didn’t win by following the same playbook as everyone else, who’s to say that bold moves and decisive steps are always going to pay off?

Suppose, you have an account on social media but it is unproductive. It is not full of posting. You just recall what was the last post? How many likes you get on it?

Could you imagine someone in CHINA doing twitter for 24 hours. He had tweeted more than million tweets. Every day, he do tweeting for more than 8 hours.

Okay, so the role models you’ve admired all your life tended to see around corners and be early adopters of the products and technology that transformed how we live and work. Look at Arianna Huffington, who transformed and influenced its shift to digital by sharing content from her site and promoting unknown authors with social media. These bold moves changed her business and revolutionized, which most folks said would never change, so who knows what it might do for your business and industry?

Listen, we know that breaking old habits can be incredibly difficult and learning new ways of doing things with technologies you don’t feel completely comfortable with (yet) can be even harder. But, the fact of the matter is that this is an investment in the future of your business and you can’t ignore it any longer.

Your competitors and peers are already out there getting business done on the social web and


About author

Dr Shailesh Thaker

Dr. Shailesh Thaker is a world-renowned management thinker and trainer on organizational behavior and development. He is the CLO of Knowledge Plus Inc., a highly reputed training firm based in Ahmedabad, India, helping organizations to achieve international benchmarks in management practices.

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